How Lyf Started
"I believe in collaboration over competition."
- Aesha Shapiro
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Book a free 30-minute discovery session with Aesha Shapiro to learn how to put your passion to work in the pursuit of your goals.
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"By amplifying the voices of women and supporting their passions through LAM, Aesha has been breaking barriers and carving out new spaces for women to discover their potential."
“Women have a tendency to get a bad rap for judging ourselves and other women harshly. You provide a safe environment for support and encouragement that breaks those stereotypes, allowing women to thrive, connect and trust other women and ourselves. This is a place where extreme self-care is accepted - different modalities of healing and support that are different from the norm, organic and original selves are welcome here. Thank you, Aesha - for this forum and support.”
- Kelly Mankin
Owner of Ake Ake Detailing
A Mother Inspired By Her Son
Aesha’s personal and professional values mirror those of all she creates. She is no stranger to risk-taking, resilience, and the pursuit of growth and learning - a few of LYF’s core values.
As a single mother of a son diagnosed with Prader-Willi Syndrome, Aesha is an ardent advocate. She has orchestrated successful events and fundraisers to support and benefit those affected by Prader-Willi Syndrome as well as for the MS Society. Aesha sees challenges as opportunities. She believes that awareness and education foster compassion. Through compassion, we can better learn how to support each other.
Aesha’s son, Arrow, inspires her daily and reminds her of what matters most. Her authenticity demands that she remain honest in the fact that motherhood is challenging and that running a business while also being a mother is even harder. Communities like LYF are boosted by Aesha’s willingness to be vulnerable and thus encourage others to share their challenges in a supportive environment.
As a Holistic Health Practitioner (H.H.P.) with over two-thousand hours of training, Aesha brings a wealth of knowledge to fostering a nurturing community centered on the philosophy that by educating how to better care for our whole selves, we can in turn better care for others.
ONE-OF-A-KIND EVENTS
“I want to blow people’s minds.”
That is the intention Aesha sets before summoning her boundless creative and event-planning skills into her full-service event business, Aesha Rose Event and Design.
A passion for travel sparked Aesha’s eye for artistic and unique designs. Her vivid experiences while immersed in other cultures continue to infuse her designs will stunning, unexpected, artistic elements. Aesha is also inspired by nature and seeks ways to bring the outside in and the inside out when envisioning her event designs. She promotes and utilizes locally sourced goods and sustainable materials as a way to further support the community as well as the beautiful and diverse environment of the Big Island.
Her impulse to go above and beyond for her clients allows her to not only dream up extraordinary designs and bring them into existence, but also coordinate and oversee every detail.
As Co-Founder of the Best of Kona Festival, Aesha has a vast knowledge and familiarity with local venues and vendors provides a sense of ease and confidence when finding the perfect setting and collaborating with local resources to provide a one-of-a-kind experience.
Ally Brown
Managing Director & CFO
A numbers girl with a creative soul, Ally is passionate about serving her Big Island community and inspiring women to chase down their dreams. An entrepreneur, wife, mom, and community organizer, Ally is adept at wearing ‘many hats’ with grace. She is the founder of Revitalized Life with Ally B which offers accounting consulting services and Ally B Inspired which specializes in wedding & event coordination. Ally is the Managing Director & CFO of the Ladies Artisan Market and is also the Executive Director of the Miss Kona Coffee Scholarship Program.
Ally has a Bachelor’s of Science Degree in Accounting & has over 19 years of experience in both public accounting & both sides of private accounting. Ally has experience in a wide range of industries, systems and all aspects of accounting including working with small business, to income taxes & audits. Ally also has 5+ years of experience in planning events and is extremely grateful for the opportunity to be a part of the growth of the Ladies Artisan Market & the Whole Business Woman Networking Group.
FB & IG: @allybinspired
Rachel Frederick
Social Media Strategist & Coach
Ilana Maxwell
Copywriter & Photographer
Ilana is a multimedia Artist, Writer, and Editor. She has been connected to the Arts through music, drawing, writing & ceramics since childhood, and fell in love with Photography over 25 years ago, when her Grandmother passed on her ‘74 Pentax to her. It was love at first click. Ilana is devoted to the power of connection & beauty in Nature & Humanity.
Additional passionate lifetime interests include mythology, psychology, and the Deep Mysteries. Ilana holds certifications in Aromatherapy, Reiki, Avesa Quantum Healing, and as a Doula.
A mother to two wonderful humans, Ilana also loves being in nature, hiking, surfing, paddling, exploring gardens, reading, and snuggling with her pets & hubby.
A resident of the Big Island of Hawai’i for over 24 years, Ilana resides in a 100+-year-old restored Coffee Shack.
Ilana offers freelance services in Photography, Copywriting/editing, and Creative Consulting.
IG & FB: @SoulSightArtistry
Heidi Rype
Support Staff
Heidi grew up in Norway, splitting her time between a farm and a small apartment. After graduating in 2012, with a Bachelor of Arts in Interior Design, she worked in high-end Interior Design before moving to the Big Island of Hawaii, where she pursued her degree in Addictive Behavior Counseling.
After working several years at a drug rehabilitation facility conducting initial assessments, individual therapy, and group therapy, Heidi decided to pursue her passion as a PMA (Professional Makeup Artist) and started her own business, Heidi’s Beauty Paradise in 2017.
Heidi proudly became a U.S. citizen in 2021, and continues to work as a Professional Makeup Artist and Interior Designer. Heidi enjoys spending her time outdoors and having decided to make Hawaii her home, she loves that she can remain connected to nature while growing her businesses. Joining the LAM team in 2018, Heidi has experienced first-hand the power of community and support from the LYF family and is excited to help others while continuing to grow professionally and personally as part of the LYF Community.
